| NICKEL is a man’s world! At NICKEL, we think every man should fully understand a product, so we talk like men do: each word on the packaging should be a man’s word. No“slimming product” but a “love handles” treatment, no “revitalising”product but a strong “morning after rescue”… Taking straight means doing what you say and explaining how you do it. It means presenting the simple truth about products without all fuss frills and exaggerated claims found in women’s cosmetics. It means talking the way men talk-frankly and getting right to the point. No need for expert help or a dictionary to pick up a NICKEL product! Products that responds to men’s concerns CAt NICKEL, we don’t want men to change their lives for cosmetics and wake up every morning 30mn sooner to take care of their skin. We want to integrate the products into a man’s life. That means each product is designed to fulfil the needs of a man’s skin at each moment: sport, travelling, partying, relaxing… Each product is totally independent one from another. No boring program, no daily routine, just effective immediate results. A man wants results and wants them right away. Looking good immediately and knowing that it shows without anyone being his wiser “Built-up” formulas At NICKEL, we think the best way to convince a man to use cosmetics is to give him clear evidence. This is why each formula gives immediate visible results and very strong sensations on the skin. Because a man’s skin thicker but also as it subject to more aggressions (sport, shaving) than a woman, all NICKEL’s formulas contain a higher percentage of active ingredients that any women’s cosmetics products.Tensor agents, fruit acids; a blend of vitamins, oligo-elements, our products use ingredients that give sure-fire results.Not to mention a few house secrets we’ve thrown in. You can feel and see each product working! Men’s packaging All NICKEL products are solidly built: metallic, heavy… they are also bigger, more generous than the usual product: because men use a lot of product without an afterthought! Shapes, colours and design have to be very attractive, modern and technological. Products you should be proud of! For a new generation of men All over the world, there is a new generation of young men more body and beauty conscious. Not only metrosexuals but everybody who is open minded and fun. This generation is looking for fair, effective easy going products and NICKEL is made for them. Welcome to the NICKEL state of mind ! |